MAC Marketing Campaign

MAC and Digital 10 Look to Change Public Perception of Chiropractic

“Every 3 Months… 4 Check-ups a Year” Campaign Underway!

The Michigan Association of Chiropractors is teaming up with Digital 10 Media and MAC members across the state of Michigan and the public perception of chiropractic is going to change – forever!

To achieve this goal, a new campaign has been developed to stress the importance of chiropractic as part of overall health and wellness – “Every 3 Months…4 Check-ups a Year!”

This statewide campaign was introduced to MAC members at the MAC Fall 2011 Convention & Exhibition, where attendees at the Plenary Session were shown the campaign elements and how they are going to be deployed throughout Michigan.

The marketing effort will start with the development of a new magazine that will be distributed to participating MAC members. The magazine, Wellness Living, can be handed out to help educate patients on the importance of chiropractic as part of an overall wellness lifestyle. As patients share this publication with friends and family, practice growth will occur organically.

A full Social Media blitz on Facebook and Twitter, as well as strategic eBlasts, will be part of the arsenal to build awareness and to educate people on how to live happier, healthier lives.

In addition, brochures, t-shirts, mugs, and other promotional materials will be developed to get the word out about the new movement, “Every 3 Months…4 Check-ups a Year!”

To perpetuate the momentum and grow the statewide media mix, revenue proceeds generated from these promotional programs will help fund advertising campaigns, including outdoor billboards and TV and Radio commercials.

All MAC members are encouraged to get involved and join the movement! With an army of nearly 2,000 members working together, we will change public perception of chiropractic – forever!

To learn more about the “Every 3 Months…4 Check-ups a Year!” campaign, call Dan Glisky at Digital 10 Media, at (248) 488-5570.