October is Spinal Health Care Month!
This is an excellent opportunity for you to get your name in your local media. Public relations can play a vital role in your practice, and publicity through a newspaper article or radio news story can be the most cost-effective way to communicate with your patients and the public at large. You have an important message to get out: Chiropractic care is the best option to ensure spinal health.
Let your patients know about the importance of Spinal Health Care Month. Many DCs throughout the state hold patient education clinics or other community-related activities throughout October in conjunction with this important month.
MAC members can contact Tim at the MAC central office for a copy of a press release announcing Spinal Health Care Month. Simply put the release on your letterhead and send it to your local media. Tim can be reached by email at firstname.lastname@example.org or by phone at (517) 367-2225.
National Chiropractic Health Month
2015 Observance to Promote #PainFreeNation; Tool Kit Available Online
This October, the American Chiropractic Association (ACA) will once again lead the country in celebrating National Chiropractic Health Month (NCHM). This year's theme – “Pain Free Nation” – focuses on educating the public about the benefits of chiropractic services and promoting the expertise of chiropractors in helping their patients reach optimal levels of health and wellness. In honor of NCHM 2015, ACA will bring attention to the public health crisis caused by pain (and in particular the overuse of prescription painkillers) with this year’s theme of #PainFreeNation.
The ACA’s campaign will highlight the prescription painkiller crisis in America, the toll it takes on the population, and chiropractic’s ability to be a part of the solution with its conservative approach to health care. The campaign will also provide simple ways for people to enhance strength and avoid pain and injury in everyday life. The campaign is designed to help members of the profession take greater advantage of the use of personal social media accounts to spread the word about chiropractic.
Help Spread the Word! NCHM Toolkit Available
To kick off the celebration, ACA has created an online tool kit for ACA members, chiropractic associations, chiropractic colleges, Student American Chiropractic Association (SACA) chapters, and anyone who wishes to participate. The kit contains strategies to raise community awareness of the benefits of chiropractic services. It also contains information and resources that will assist participants in planning and implementing NCHM activities at local and regional levels, including sample Tweets and Facebook posts, a sample proclamation for your local government, info on hosting a chiropractic 5k, a web button, sample press release, patient fact sheets, videos, and more. [Note: Certain resources are exclusively available to ACA members.]
For more information on how to participate, visit www.acatoday.org/NCHM.