Fall 2021 Convention // Speakers

Come and learn Dr. Mitch Mally's top 3 secrets to enhance the 3 R's (Results, Retention and Referrals) focusing on technique mastery in your practice. This is a powerful, action-packed, fast-paced, informative lecture with hands-on demonstrations. Dr. Mally's presentations are AMAZING and feature his enthusiastic, educational, comedic, and high energy, content-rich information and technique demonstrations, always leaving the audience wanting more. Attendees will learn to identify, compare, differentiate, and interpret the techniques required to enhance results, formulate retention strategies, implement additional techniques, x-rays, and protocols, make recommendations for additional care, and utilize referral linguistics predicated on outcomes of care.

7 CEs possible.

Pain and Symptom Management. Physical Measures. Performance and Ordering of Tests.

A 1981 graduate of Palmer, Dr. Mitch Mally is a world-renowned international author, lecturer, and leader in research, with an emphasis on carpal tunnel syndrome, cumulative trauma disorders, TMJD, and congenital leg length morphology. He has lectured for many state associations and national conventions and audiences, including chiropractic, dental, medical, osteopathic, and specialists in orthopedics, neurology, and radiology. He has established the non-surgical protocol for the treatment and prevention of CTS and CTD that is considered by many as the benchmark in the chiropractic profession. He is also a team teacher for Parker Seminars.

We are living in an unprecedented time of massive change – certainly in the world at large, and most definitely, in healthcare. While the last decade has focused on the value-based care proposition, triple aim (really quadruple when you include providers), new delivery models, and new payer models, simmering underneath all of those changes is a growing undercurrent with far greater reach – rapidly evolving technologies are coming together to create a perfect storm of massive disruption. When is the last time chiropractic disrupted in healthcare? 1895? Licensure in every state? Insurance coverage? Predatory third-party administrators? With these incredible technological advancements, chiropractors must be educated, prepared, and determined to use these technologies to hack a broken healthcare system, with many promises, and few deliverables on improving quality, lowering cost, and creating remarkable patient experiences. The chiropractic profession cannot leave it to just the medical and technology community to lead the way. We must be part of the conversation, and more importantly, part of the technological advancement through application and innovation. In this session, our speaker will discuss the overview of technologies, its implication to the chiropractic profession and the patients we serve, and then lay out a recommended action plan for our future. Disruption is the present, and prosperity is in our collective future, as long as we apply these emerging technologies in the most efficient and effect ways to drive even greater value and impact.

4 CEs possible.

Sponsored by ChiroHealthUSA.

Maryland native Dr. Jay S. Greenstein, in addition to maintaining his private practice as CEO of Sport and Spine Rehab and Sport and Spine Athletics, is the founder and President of the Sport and Spine Rehab Clinical Research Foundation. He is also the founder and CEO of Kaizenovation Consulting, a leading-edge firm helping doctors and improve their organizational performance through Six Sigma, human capital management, and the Entrepreneurial Operating System (EOS). Since 2010, Dr. Greenstein has been a Board member of the Clinical Compass, representing them on the Chiropractic Summit, where he serves on the Government Relations Committee, working on policy issues to ensure chiropractic access with healthcare reform at the state and national level. His vast experience provides him with unique insight as he consults on the importance of evidenced-based care, presenting the right message to the public, and ensuring optimal and efficient operations to effect expedient payment for services. Washingtonian Magazine has named him among Washington’s Top Sports Physicians, and he has published extensively and presented numerous original research papers at scientific symposiums throughout the world. He was awarded as Chiropractor of the Year in 2007 and 2010 for the Maryland Chiropractic Association and Chiropractor of the Year in 2010 for the Virginia Chiropractic Association. His clinical philosophy is to utilize evidence-based treatment plans founded on science, and care for patients compassionately utilizing a variety of chiropractic, physical therapy, and rehabilitative techniques to eliminate symptoms and improve overall function of the human body.

Every day in practice, you work to be the best CA you can be. Whether we enjoy it, we are forced to multitask – between patients, staff, and office management – our heads can be spinning by the end of the day. However, what if there was a way to organize some of your efforts in a way, so they take up less of your headspace and time? Join Holly Jensen, the Queen of CA Training and Practice Efficiency, and Dr. Miles Bodzin as they go through four crucial things every CA can be doing right now to reduce stress at the front desk! Thousands of successful CAs nationwide are using these easy-to-learn-and-implement concepts. You are sure to walk away with real, practical advice to apply in your practice TODAY! And what’s more fun? The doctor will be thrilled because these efficient and streamlined practices will boost the practice’s bottom line!

Sponsored by Cash Practice.

Holly Jensen is the Chief Operations Officer of Cash Practice, Inc., leaders of the cash-based practice movement since 2003. Holly has been with Cash Practice since the beginning, having begun as a Chiropractic Assistant (CA) back in 2002 at the Chiropractic Wellness Center. From there, she became Office Manager and eventually transitioned into her current role as Chief Operations Officer of Cash Practice Systems. She has taught thousands of DCs & CAs how to have a successful and FUN practice through her work at Cash Practice. She also is a sought after speaker, regularly presenting at prominent events such as Parker Seminars.

Los Angeles College of Chiropractic grad Dr. Miles Bodzin is Founder and CEO of Cash Practice, Inc. Known as the “King of Patient Retention,” he perfected his Cash Practice Systems while in his own practice, which had a patient visit average of over 300. He speaks internationally on the subject of patient retention. His Cash Practice Systems have helped thousands of chiropractic offices collect more cash in their practices, skyrocket their patient retention, and reduce their dependence on insurance. He has appeared in the Wall Street Journal, on The Brian Tracy TV Show, and contributed to the #1 Best-Selling book, SuccessOnomics, with Steve Forbes.

In this presentation, our speaker will discuss how both athletes and other patients are affected by TBI and concussion with more than just neurological symptoms. Commonly, infection and stress prior to TBI can exacerbate the injury. The opposite is true as well; when we see a concussed patient, infection and symptoms related to stress may present for weeks, months, or years. After injury, infection, or adrenal stress, nutrition can play a crucial role in the healing process and may drastically speed up recovery and prevent future debilitation. Ways to manage stress and identify triggers will be discussed, as will ways to treat common infections. Nutritional recommendations you can immediately use in practice – backed up by relevant case studies – will be provided.

4 CEs possible. Pain and Symptom Management. Performance and Ordering of Tests.

Sponsored by Protocol for Life.

National grad Dr. Cindy Howard has been in private practice in Illinois for 15 years. After earning her diplomate in Diagnosis and Internal Disorders, she combines both musculoskeletal work with functional medicine. Her practice focuses on healing each individual patient by working with them in order to find the underlying causes of their symptoms in order to correct any dysfunction and restore them to good health. Dr. Howard is a past President and Educational Committee Chair of the ACA Council on Diagnosis and Internal Disorders and currently serves as the Northern Illinois Delegate for the ACA. She serves on the Educational Committee, the Membership Committee, the Presence Committee, and the Complementary and Alternative Medicine Committee. Dr. Howard speaks professionally around the country and teaches Pediatrics, Immunology, and Male and Female Disorders for the DABCI post-graduate program. She also holds a Fellowship from the International Academy of Medical Acupuncture. In 2015, she was the recipient of the ACA’s Flynn/Lynch Memorial Award, which recognizes an outstanding member of the ACA Council of Delegates.

It is no secret that the average chiropractic office needs a steady inflow of new patients. It seems to be what everyone in the world can help you get, just ask them. But the truth is our profession has never been that great at managing patients in a way that gets 80% of those new patients to comply with the treatment recommendations. This four-hour class will break down the basics of communicating with patients and payers alike to ensure all involved understand why the care being recommended is necessary and gets them to comply. Everything for the exam, report of findings, treatment plans and re‐evaluations needs to be communicated in a specific way to engage the patient in the process. This class will empower attendees to go back and elevate their clinic in your community. We are all working to make chiropractic the #1 healthcare choice in the world!

4 CEs possible.

Sponsored by ChiroHealthUSA.

Bharon Hoag is currently serving the profession as the Executive Director of OneChiropractic, chiropractic’s advocacy organization that is driven to challenge the status quo in the profession. OneChiropractic’s mission is to create cultural authority, increase access and increase the value of the adjustment. Achieving these goals will make chiropractic the #1 healthcare choice in the world. He considers himself chiropractic’s biggest groupie, having served in the profession for 21 years. He has developed a unique “non‐doctor” approach through ownership and management of numerous clinics. As a former consultant specializing in coding, documentation, and compliance, Bharon has counseled many healthcare facilities and employers, evolving a profound understanding of the professional environment. His onsite method of consulting gave him the ability to develop systems that most consultants miss. His management and consulting experience, coupled with a strong background in psychology and communications, has made him a compelling speaker, addressing many major events and earning accolades as “the most entertaining but educational speaker in the profession.” Not only has he become known for his speaking style but also his ability to work with all factions of the profession to bring unity and clarity of purpose. He served as the Executive Director of The Ohio State Chiropractic Association for six years, enabling him to facilitate a new model of State Association management. At the end of his tenure, the association saw a significant increase in membership, revenue, and influence in the state of Ohio.

Patient-centered care and patient engagement are the central components of a modern-day chiropractic office. While the concept of “patient engagement” may not be new, what is new is the significant role that technology is playing. We are living in a connected and engaged society. The Internet allows us to get what we want on-demand at our fingertips. Patients and consumers have started placing these same expectations on healthcare. In this seminar, our speaker will show how technology in your office can reduce costs through improved workflow, reduced errors, and improved collections, discuss how technology improves communication with patients, and review how technology improves patient outcomes.

Sponsored by ChiroHealthUSA.

Kristi Hudson is from central Mississippi, where she began her journey into the chiropractic profession. In 2010, Kristi began working as the personal assistant to Dr. Ray Foxworth, president and founder of ChiroHealthUSA. She very quickly learned her passion for chiropractic. With her constant desire to learn more and to contribute, she developed what is now one of the largest webinar series within the profession. In 2016, Kristi took on the additional role of Administrator of the ChiroHealthUSA Foxworth Family Scholarship. The scholarship awards one chiropractic student $10,000 for tuition, $5,000 cash, and their school receives a $10,000 donation. Kristi has presented for a number of chiropractic state associations, ChiroCode, ChiroHealthUSA, ChiroTouch Software, and the American Academy of Professional Coders. She has also written a number of articles on the topics of billing, collections, staff training and compliance. Kristi continues to learn and serve the chiropractic profession and has received professional certification as a Certified Professional Compliance Officer (CPCO).

What does poor posture tell us about affect? Are uncoordinated movements related to uncoordinated emotions or thoughts? Neuroscience is starting to show some correlations in these assumptions that are changing our clinical understanding and improving patient outcomes across a spectrum of conditions. How do you test posture and movement? What does this testing tell us about brain health? Topics of discussion include testing for affect and what it tells us about neurophysiological lesions in the brain, the cerebellum and balance of emotion and thoughts, changes in emotional state, the limbic brain, and case studies of neurophysiological cases. Attendees will understand the importance of testing posture and balance, learn current testing for affect and better be able to understand the neurological implications of poor affect, and leave with an understanding of the current science that supports the chiropractic adjustment and to use neuroscience to improve patient outcomes.

4 CEs possible. Pain and Symptom Management. Performance and Ordering of Tests.

Sponsored by NeuroLIFE Institute.

Dr. Michael Longyear is a Diplomate of the American Clinical Board of Nutrition who serves as Director of Applied Clinical Neuroscience at NeuroLIFE Institute, where he specializes in complex neurological conditions that other health care practitioners have given up on. His passion for helping others comes from a personal experience. Having gone through a traumatic football injury that left him paralyzed during his sophomore year in high school, he beat the odds and did what the doctors said wasn’t possible. After feeling defeated hearing that he would never walk again, he used their words as fuel to drive his rehab and he walked out of the hospital a month later. Since that time, he has dedicated himself to helping others defy the odds and never accept their new normal. In his own case, none of his doctors really had a consistent diagnosis. So, he started researching his case. His passion led him to Parker University to study chiropractic, where he graduated valedictorian and continued his studies in Applied Clinical NeuroScience. Still searching for answers, he continued to study many disciplines: Chiropractic, Neurology, Psychology, Functional Medicine, and Energy Medicine, just to name a few. These disciplines have all helped him design his unique brand of health care. Dr. Longyear has a private practice in Jacksonville, Florida. He also conducts research on concussion and depression. In addition to clinically treating patients and participating in research, he has designed and teaches programs for doctors around the world in the cutting-edge field of Applied Clinical Neuroscience and Functional Neurology.

The MAC’s Carl Alden and Stephanie Davidson, MAC attorney Bryan Genrich, and noted Michigan auto no-fault attorney Leslie Kohn, will be there to answer YOUR QUESTIONS at this comprehensive review and roundtable discussion of insurance issues affecting chiropractic practices. Topics will include the recent changes to Michigan’s auto no-fault statute (and what you need to know if you want to be paid), Medicare, BCBSM, and more.

4 CEs possible.

To help our team prepare, please send your questions to the MAC office at info@chiromi.com, Attn: Hot Topics Roundtable. We’ll be sure Carl and Stephanie have answers for you!

Carl Alden is the Michigan Association of Chiropractors’ resident specialist on insurance. Most of his days are spent on the phone assisting MAC members with a variety of insurance issues. Along with these duties, Carl is also the MAC Governmental Relations Director. He is a graduate of Michigan State University.

Stephanie Davidson is the MAC’s coding specialist. She regularly speaks at MAC events regarding insurance issues. She is the author of the MAC’s CA Chat and the administrator of the MAC’s CA Advancement Program (CAAP). She is a graduate of Central Michigan University.

Leslie M. Kohn is an attorney who provides experienced legal representation for Michigan chiropractors. He serves as the MAC member benefit attorney and is known for his expertise in all matters pertaining to auto no-fault injury claims and his successful advocacy in many areas on behalf of treating chiropractors and their patients. His firm is located in Southfield.

Bryan Genrich currently serves as the MAC’s primary attorney. A cum laude graduate of Michigan State University College of Law, he received three Jurisprudence Awards for highest academic achievement in Pore-Trial I, Pre-Trial II, and Trial I. He also won the Jerome F. Prince National Evidence Moot Court Competition in 2012.  While attending schoo, he also worked for a U.S. District Judge in the Eastern District of Michigan, a Michigan Circuit Court Judge, the Michigan Supreme Court - Michigan Judicial Institute, and the Washtenaw County Public Defender's Office.  Prior to launching his own firm, Bryan worked as general counsel for a multi-state chiropractic group. Prior to law school, Bryan attended Michigan State University and obtained a degree in Business Management.  Following undergrad studies he worked as a commercial real estate agent specializing in the sale and lease of office, medical, and flex space in the metro-Detroit area.  Bryan is active in several local bar associations and is on the Board of Directors for Detroit Catholic Central.

Studies on the physiology and psychology of chronic pain are continually being researched and updated, and it is often hard for the practicing massage therapist to stay on top of the information. We will discuss the latest findings, where to look for relevant data, and the impact of massage on pain management.

2 MT CEs possible. This course meets the Pain and Symptom Management requirement for Michigan LMT license renewals.

Kathy Paholsky is a licensed massage therapy and educator for more than 30 years, specializing in pain management, craniosacral and manual therapy. After teaching entry level students, for more than 20 years, she became an Approved Provider for the National Certification Board for Massage Therapy, offering CEs to practicing therapists. She is the President of the Michigan Chapter of the American Massage Therapy Association.